Making healthy behavior change fun for youth: games for SBC Increasing health-seeking in adolescent girls and young women in Zimbabwe with game play. Client: The Kaizen Company Project: My Health, My Life (USAID BAA Co-creation) Location: Zimbabwe Background In 2018, USAID/Zimbabwe sought innovative solutions to the challenge of message fatigue for adolescent girls and young…
Games, Gamification and Behavior Change Despite the ubiquity of gamification in our lives and our marketplaces, games are often overlooked as a serious social change tool. However, emerging research is showing games, and gamification, to be more effective at driving learning outcomes, and gamification and game design are emerging as more accepted strategies for SBC.…
Design for low literacy facilitation Client: Catholic Relief Services Location: Ghana, Kenya The challenge The Integrated Mothers and Babies Course is a fully developed and vetted program for community-based peer postpartum support. In delivering a pilot in rural Ghana, the IMBC team found that due to lower levels of literacy among model mothers the program…
The project An in-person cooperative coaching program by Ventures37 (as part of the Cooperative Development Program) faced the Covid-19 challenge of putting in-person contact on hold. Yet, in rural Malawi without reliable internet and low tech literacy, the American reflexive reach for zoom as a solution was not tenable. We had the pleasure of running…
Market research: Who is our ideal customer? Client: Poa Internet Location: Kenya The challenge Serving select neighborhoods in Nairobi, Poa Internet is a new, successful small internet provider alternative to So and So. They are ready to expand and need a clear picture of the ideal customer to guide their investments. What we did Picture…
Nurturing Opportunities for Women (NOW) Client: OneVillage Partners Location: Sierra Leone A women’s self-determination program sought a curriculum using financial literacy to address gender dynamics, household stability and women’s entrepreneurship—specifically for remote, rural women with little literacy who are often marginalized and isolated. Founder Katrina Mitchell guided the curriculum content, sequencing, and facilitation. Picture Impact…
Picture-based tools that support lower-literacy users in making evidence-based decisions for their life. Sample pages We use custom designed illustration-based communication to engage participants without requiring literacy or numeracy. Highly contextualized for the specific community and program, participants are treated as experts in their own lives. The illustrated pages provide them with visual reminders of…
