Coming from a company of some serious (and not so serious) game players, we’d like to share our passion for games and how they can be an excellent tool for working with complexity, specifically with behavior change and human development. We build core life skills through play such as social navigation, negotiation, creativity, confidence, and…
Let’s chat about Cognitive Load Theory** and how we can use it to design experiences, interactions, and communications that are better in tune with how our brains work. A person’s cognitive load is the total mental effort it takes to process information. Everything comes into our working memory and only some things pass on into our mid- or…
What Does Design Offer Us Today? Despite the ubiquity of gamification in our lives and our marketplaces, games are often overlooked as a serious social change tool. However, emerging research is showing games, and gamification, to be more effective at driving learning outcomes, and gamification and game design are emerging as more accepted strategies for…
Some of our best work is done through design partnerships—a long-term agreement to provide evaluation and design services alongside a project. A design partnership results in custom tools, processes, and user-centered solutions that arise out of the collaboration rather than as items that are discreetly procured. Worlds of possibility are opened when pre-defined outcomes and…