“Is it?” game for My health, My life

Client: The Kaizen Company (lead of our co-creative BAA consortium)
Location: Zimbabwe

The challenge

USAID/Zimbabwe sought innovative solutions to the challenge of message fatigue for adolescent girls and young women (AGYW) around topics including family planning, gender-based violence, maternal mortality, malaria and TB.

What we did

Picture Impact is one of three organizations to move forward through this BAA process to co-create, co-design, and collaborate with USAID/Zimbabwe in the development of products aimed to spur on behavior change among these teen girls and young women.

The results

We developed a storytelling game for girls, young women and their peers based on Positive Youth Development principles.

“Is it?” game prototype and testing