Client: The Kaizen Company (lead of our co-creative BAA consortium)
Location: Zimbabwe

The challenge

USAID/Zimbabwe sought innovative solutions to the challenge of message fatigue for adolescent girls and young women (AGYW) around topics including family planning, gender-based violence, maternal mortality, malaria and TB.

What we did

Picture Impact is one of three organizations to move forward through this BAA process to co-create, co-design, and collaborate with USAID/Zimbabwe in the development of products aimed to spur on behavior change among these teen girls and young women.

The results

We developed a storytelling game for girls, young women and their peers based on Positive Youth Development principles.

Read more about the game development process, “Games, Gamification and SBC”
Read more about how games make sense for positive youth development, “Making healthy behavior change fun for youth: games for SBC”